Bravo, I say. Bravo!
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The founder of Kathmandu has pledged $2 million to fight animal cruelty – and will give cash to anyone who dobs in farmers’ cruel practices.
Jan Cameron hopes “rewards” of up to $30,000 will entice insiders to expose any cruelty at battery hen and pig farms.
Estimated to have a personal fortune worth about $400 million, Ms Cameron hopes the money will put an end to sow crates.
Forty per cent of farms in New Zealand still use the small metal-barred crates. In an interview on TVNZ’s Sunday programme last night, Ms Cameron said she would do “whatever it takes” to put an end to sow crates. “It’s just torturing the animals.”
She would reward anyone who provided information about animal cruelty at battery hen and pig farms.
“The maximum reward will be up to $30,000 depending what the legal or animal welfare outcomes can be achieved as a result of the information they bring forward,” she said.
The money was there in case the informants lost their jobs.
Some money will also be given to the animal rights activist group SAFE, including for advertising to increase awareness of the situation.
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